DSK's municipal work threads the Korean American corridor — Orange County's second-largest Korean American population in the United States — into the cultural calendars of the cities that contain it. The work spans Irvine, Santa Ana, Buena Park, Garden Grove and Anaheim: festivals, community days, council briefings, consular receptions.
Orange County's Korean American corridor is anchored along Garden Grove Boulevard between Beach Blvd and Brookhurst — the original and longest-standing hub, officially renamed Orange County Koreatown by the Garden Grove City Council on February 12, 2019. The previous designation, "Korean Business District," had stood since August 1999.
The corridor has since expanded: high concentrations of Korean businesses and residents along Beach Boulevard in Buena Park and into parts of Fullerton; a newer, trendier restaurant and chain cohort settling in Irvine; and The Source OC in Buena Park acting as a modern landmark alongside the original district's annual festivals and night markets.
“Us Koreans all watered and seeded the dry and wilting Garden Grove Boulevard and turned it into a street of evergreens.”
Against that backdrop, DSK's work is to translate corridor culture into city programming and city programming into corridor visibility — convening Korean Cultural Center of OC, the Korean American Chamber of Commerce of OC, the Black Chamber of Commerce of OC, consular offices, and municipal cultural staff around shared moments. Recurring engagements include the Irvine Korean Cultural Festival (K-pomp / IKCF 2.0), Lunar New Year activations, and city-led cultural days across the five-city footprint.
The festival has anchored the corridor's cultural calendar each year — programming and sponsorship strategy led by DSK across multiple editions, with K-pomp as the successor program.
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DSK led sponsorship strategy and stakeholder convening for the K-chicken-and-beer celebration anchored by Terra and Jinro — a 21st-century extension of the corridor's cultural calendar.
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